Pugilism, fisticuffs, and castling. Chess boxing: the future?

We live in an age of mash ups. Everything from mixing songs together, to combining activities normally thought divergent, to putting pepsi in our cokes O.o ! I ran across an article on Time today that talks about the emerging sport of Chess Boxing, so I knew I had to look into it some more. You heard me right. Chess boxing. There are a couple of different leagues. In the United States there is the Hip Hop Chess Federation, in Europe they have the [World Chess Boxing Organisation]. One of Hip Hop Chess' (Chess's? Chessi? Chessoooo?) biggest fans is none other than RZA from wu-tang clan. The way chess boxing normally works is it runs in three minute boxing rounds followed by four minute speed chess rounds, with 1 minute breaks in between. Some have hailed this as a great program, an intellectualizing of martial arts and boxing. As described on the Hip Hop Chess Federations homepage "We recognize that chess, martial arts and hip-hop unify people from multiple cultural, religious and social backgrounds." I'm all for unity, so let's break out our gloves and our boards.